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prepare work
2011-12-04
快闪，“快闪行动”的简称。“快闪行动”是新近在国际流行开的一种嬉皮行为，可视为一种短暂的行为艺术。简单地说就是：许多利用网络联系的人，通过短信或bbs约定一个指定的地点，在明确指定的时间同时做一个指定的不犯法却很引人注意的动作，然后赶快走人。又译“聪明暴民”、“暴民”、“快闪暴走族”、“快闪族”、“聪明行动帮”等等。五花八门，称呼混乱。 “快闪党”活动策划人大多数匿名，各地不同。开先河的是美国纽约文化工作者比尔，有的是纯为搞笑，有的被视为社会或政治活动。
A flash mob (or flashmob)is a large group of people who assemble suddenly in a public place, perform an unusual action for a brief time, then quickly disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.[The term is generally not applied to events organized by public relations firms or as publicity stunts.
Origins
[edit] The first flash mob
The first flash mob was created in Manhattan in May 2003, by Bill Wasik, senior editor of Harper's Magazine.[4][7] The origins of the flash mobs were unknown until Wasik published an article about his creation in the March 2006 edition of Harper's. The first attempt was unsuccessful after the targeted retail store was tipped off about the plan for people to gather.[9] Wasik avoided such problems during the second flash mob, which occurred on June 3, 2003 at Macy's department store, by sending participants to preliminary staging areas – in four prearranged Manhattan bars – where they received further instructions about the ultimate event and location just before the event began.[10]
More than 100 people converged upon the ninth floor rug department of the store, gathering around an expensive rug. Anyone approached by a sales assistant was advised to say that the gatherers lived together in a warehouse on the outskirts of New York, that they were shopping for a "love rug", and that they made all their purchase decisions as a group.[11]
Subsequently, 200 people flooded the lobby and mezzanine of the Hyatt hotel in synchronized applause for about 15 seconds, and a shoe boutique in SoHo was invaded by participants pretending to be tourists on a bus trip.[7]
Wasik claimed that he created flash mobs as a social experiment designed to poke fun at hipsters and to highlight the cultural atmosphere of conformity and of wanting to be an insider or part of "the next big thing".[7] The Vancouver Sun wrote, "It may have backfired on him... [Wasik] may instead have ended up giving conformity a vehicle that allowed it to appear nonconforming."[12]
[edit] Precursors
Flash mobs began as a form of performance art.[9] While they started as an apolitical act, flash mobs may share superficial similarities to political demonstrations. Flash mobs can be seen as a specialized form of smart mob,[4] which is a term and concept forwarded by author Howard Rheingold in his 2002 book Smart Mobs: The Next Social Revolution.[13]
[edit] Literary precedents
In 1973, the story "Flash Crowd" by Larry Niven described a concept similar to flash mobs.[14] With the invention of popular and very inexpensive teleportation, an argument at a shopping mall – which happens to be covered by a news crew – quickly swells into a riot. In the story, broadcast coverage attracts the attention of other people, who use the widely available technology of the teleportation booth to swarm first that event – thus intensifying the riot – and then other events as they happen. Commenting on the social impact of such mobs, one character (articulating the police view) says, "We call them flash crowds, and we watch for them." In related short stories, they are named as a prime location for illegal activities (such as pickpocketing and looting) to take place.http://www.tudou.com/programs/view/XYv24lEk7iY/
http://www.tudou.com/programs/view/FWOhWctsw40/
http://www.tudou.com/programs/view/dxoKDlh1wLE/
http://www.tudou.com/programs/view/ouWVZB0fMik/
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